TY  - BOOK
AU  - Whitfield,John
TI  - People will talk: the surprising science of reputation 
SN  - 9780470912355 (cloth)
AV  - HM 1236 W55.2012
PY  - 2012///,
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Public opinion
KW  - Opinión pública
N1  - Incluye referencias bibliográficas e índice; Follow the leader -- An introductory offer -- You scratch his back, and I'll scratch yours -- Casting a shadow -- Just to get a rep -- Nosy neighbours -- Panopticon -- A tool and a weapon -- Future discounting -- Panopticon 2.0 -- Us and them
ER  -