TY  - BOOK
AU  - Goldman,Aaron
TI  - Everything I know about marketing I learned from Google
SN  - 9780071742894 (alk. paper)
AV  - HF 5415.1265 G64.2011
PY  - 2011///,
CY  - New York
PB  - McGraw-Hill
KW  - Google
KW  - Internet marketing
KW  - Mercadotecnia en Internet
KW  - Mercadotecnia
KW  - Marketing
N1  - Incluye índice; Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing
ER  -