TY  - BOOK
AU  - Phillips,Jack J.
AU  - Phillips,Patricia Pulliam
TI  - Show me the money: how to determine ROI in people, projects, and programs 
SN  - 9781576753996 (hardcover)
AV  - HD 69.P75 P49.2007
PY  - 2007///
CY  - San Francisco, Calif.
PB  - Berrett-Koehler Publishers
KW  - Administración de proyectos
KW  - Evaluación
KW  - Rate of return
KW  - Inversiones de capital
KW  - Human capital
KW  - Capital humano
N1  - Incluye referencias bibliográficas e índice; Preface -- The value evolution -- The ROI methodology: a brief overview -- Project needs and objectives: ensuring business alignment -- Reaction and perceived value -- Learning and confidence -- Application and implementation -- Impact and consequences -- Isolation of project impact -- Show me the money: converting data to money -- The intangible measures -- Project costs and calculating ROI -- The business case: forecasting value, including ROI -- Results reporting -- Implementing and sustaining ROI
ER  -