TY  - BOOK
AU  - Lafley,A.G.
AU  - Martin,Roger L
TI  - Playing to win: how strategy really works 
SN  - 9781422187395 (hbk. : alk. paper)
AV  - HD 30.28 L34.2013
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Procter & Gamble Company
KW  - Strategic planning
KW  - Planeación estratégica
KW  - Success in business
KW  - Éxito en los negocios
KW  - Organizational change
KW  - Cambio organizacional
N1  - Incluye referencias bibliográficas e índice; Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning
ER  -