TY  - BOOK
AU  - Pritchard,Mark P.
AU  - Stinson,Jeffrey
TI  - Leveraging brands in sport business
SN  - 9780415534840
AV  - GV 716 L48.2014
PY  - 2014///,
CY  - New York, NY, London
PB  - Routledge/Taylor & Francis Group
KW  - Sports
KW  - Marketing
KW  - Deportes
KW  - Mercadotecnia
N1  - Incluye referencias bibliográficas e índice; Part I: Foundations in Sport Business 1. Brand Equity: Management Measurement in the Sport Setting Jay Gladden, Indiana University Purdue University, Indianapolis 2. Consumer Behavior & Motivation: Why are sport even consumers so special? Frank Pons, Laval University, Marilyn Giroux, Concordia University, Mehdi Mourali, University of Calgary, Canada 3. Sport Consumer Attitude: It's Formation, Function & Effect on Information Processing Dan Funk Temple University & Daniel Lock, Griffith University, Australia 4. Creating Value as Part of Sport Marketing Ron McCarville, University of Waterloo, Canad & Jeff Stinson, Central Washington University 5. Ethical Decision-Making in Sport & Business Mark Pritchard, Central Washington University Part II: Applications in Sport Business 6. Undertaking Successful Brand Design in Sport Keven Malkewitz, Western Oregon University & Colleen Bee, Oregon State University 7. Lions, and Tigers, and Bears Oh My: Developing Brand Identity i Sports Vassilis Dalakis, California State University, San Marcos & Greg Rose, University of Washington
ER  -