TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077123307
AV  - HF 5415.12.E8 J63.2010
PY  - 2010///],
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Mercadotecnia
KW  - Europe
KW  - Case studies
KW  - Europa -
KW  - Estudios de caso
N1  - Incluye referencias bibliográficas e índice
N2  - This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
ER  -