TY  - BOOK
AU  - Bonanos,Christopher
TI  - Instant: the story of Polaroid 
SN  - 9781616890858 (hardback)
AV  - HD 9708.U64 P65.2012
PY  - 2012///,
CY  - New York
PB  - Princeton Architectural Press
KW  - Polaroid Corporation
KW  - Polaroid Corporación
KW  - Photographic industry
KW  - United States
KW  - History
KW  - Industria fotográfica
KW  - Estados Unidos
KW  - Historia
KW  - Camera industry
KW  - Industria de las cámaras
N2  - "Instant photography at the push of a button!" During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge"--
ER  -