TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Cases in marketing management
SN  - 9781412996037
AV  - HF 5415.13 C33.2012
PY  - 2012///,
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Mercadotecnia
KW  - Administración
KW  - Estudio de casos
N1  - Incluye referencias bibliográficas; Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young --
ER  -