TY  - BOOK
AU  - Garcia,Rosanna
TI  - Creating and marketing new products and services
T2  - Business & management
SN  - 9781482203608
AV  - HF 5415.153 G36.2014
PY  - 2014///,
CY  - Boca Raton, FL
PB  - CRC Press, Taylor & Francis Group
KW  - New products
KW  - Productos nuevos
KW  - Marketing research
KW  - Investigación de mercado
KW  - Product design
KW  - Diseño de producto
N1  - Incluye referencias bibliográficas e índice; The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation
ER  -