TY  - BOOK
AU  - Chaney,Lillian H.
AU  - Martin,Jeanette S.
TI  - Intercultural business communication
SN  - 9780132971270
AV  - HF 5389 C43.2014
PY  - 2014///],
CY  - Boston
PB  - Pearson
KW  - Business etiquette
KW  - Etiqueta en los negocios
KW  - Business communication
KW  - Comunicación en los negocios
KW  - Intercultural communication
KW  - Comunicación intercultural
KW  - Corporate culture
KW  - Cultura corporativa
N1  - Incluye referencias bibliográficas e índice; Foreword -- Preface -- About the authors -- The nature of intercultural communication -- Universal systems -- Contrasting cultural values -- Cultural shock -- Language -- Oral and nonverbal communication patterns -- Written communication patterns -- Global etiquette -- Business and social customs -- Intercultural negotiation process -- Intercultural negotiation components -- Laws affecting international business and travel -- Appendix a: glossary -- Appendix b: answers to exercises -- Index
ER  -