TY  - BOOK
AU  - Penn,Mark J.
AU  - Zalesne,E.Kinney
TI  - Microtrends: the small forces behind tomorrow's big changes 
SN  - 9780446580960
AV  - HB 3505 P44.2007
PY  - 2007///,
CY  - New York
PB  - Boston, Twelve Hachette Book Group
KW  - Social influence
KW  - Influencia social
KW  - Social change
KW  - Cambio social
KW  - Estados Unidos
KW  - Population
KW  - Social aspects
KW  - Población
KW  - Aspectos sociales
N1  - Ejemplar con sobrecubierta; Incluye referencias bibliográficas (páginas 371-409) e índice; Abierta a los investigadores bajo las restricciones de la biblioteca
N2  - Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007021359.html
UR  - http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
ER  -