TY  - BOOK
AU  - Morgan,John
TI  - Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition 
SN  - 9781118103524
AV  - HF 5415.1255 M67.2012
PY  - 2012///,
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Branding (Marketing)
KW  - Productos de marca registrada (Mercadotecnia)
N1  - Incluye índice
ER  -