TY  - BOOK
AU  - Eden,Bradford Lee
TI  - Marketing and outreach for the academic library: new approaches and initiatives 
T2  - Creating the 21st-century academic library
SN  - 9781442262546
AV  - Z 716.3 M28.2016
PY  - 2016///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Academic libraries
KW  - Marketing
KW  - Bibliotecas académicas
KW  - Public relations
KW  - Relaciones públicas
KW  - Library outreach programs
KW  - Programas de extensión de bibliotecas
KW  - Case studies
KW  - Estudio de caso
N1  - Incluye referencias bibliográficas
ER  -