TY - BOOK AU - Gordon,Valerie S. AU - Higginbottom,Patricia C. TI - Marketing for special and academic libraries: a planning and best practices sourcebook T2 - Medical Library Association Books SN - 9781442262706 AV - Z 716.3 G67.2016 PY - 2016///] CY - Lanham, Maryland PB - Rowman & Littlefield KW - Bibliotecas académicas KW - Marketing KW - Bibliotecas especiales N1 - Incluye referencias bibliográficas ER -