TY  - BOOK
AU  - Donsbach,Wolfgang
AU  - Traugott,Michael W.
TI  - The Sage handbook of public opinion research
SN  - 9781412911771
AV  - HM 1236 S24.2008
PY  - 2008///,
CY  - London, Los Angeles, Calif.
PB  - SAGE Publications Ltd
KW  - Public opinion polls
KW  - Handbooks, manuals, etc
KW  - Encuestas de la opinión pública
KW  - Manuales
KW  - Methodology
KW  - Metodología
N1  - Incluye referencias bibliográficas e índice
N2  - An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has
ER  -