TY  - BOOK
AU  - Waisberg,Daniel
TI  - Google Analytics integrations
SN  - 9781119053064
AV  - TK 5105.885.G66 W35.2015
PY  - 2015///,
CY  - Indianapolis, IN
PB  - John Wiley & Sons.
KW  - Google Analytics
KW  - Web usage mining
KW  - Uso de la minería Web
KW  - Internet users
KW  - Statistics
KW  - Data processing
KW  - Usuarios de Internet
KW  - Estadística
KW  - Procesamiento de datos
N1  - Incluye índice
N2  - "This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website
ER  -