TY - BOOK AU - Müller,Jens AU - Wiedemann,Julius AU - Remington,R.Roger AU - Varea Riley,Isabel AU - Wulfekamp,Ursula AU - Fruhtrunk,Wolf TI - Logo modernism SN - 9783836545303 AV - NC 1002.L63 M55.2015 PY - 2015///, CY - Köln PB - Taschen KW - Logotypes (Printing) KW - Pictorial works KW - Logotipos (Impresión) KW - Obras ilustradas KW - Logos (Symbols) KW - Logos (Símbolos) KW - Trademarks KW - Marcas registradas KW - Commercial art KW - Arte comercial KW - Advertising KW - Publicidad N1 - Incluye referencias bibliográficas (páginas 427-429) e índice; Logo; Jens Müller --; Viva modernism!; R. Roger Remington --; Geometric; Angular; Arrow; Basic forms; Circle; Case study; Daiei; Cross; Dots; Figurative; Lines; Case study; Mexico '68; Skewed; Case study; Fiat; Round; Square; Triangle --; Effect; Cut-off; Case study; Claude Neon; Split; Duplication; Grid; Reflection; Outline; Overlay; Positive/negative; Case study; De Ploeg; Rotation; Three-dimensional; White on black --; Typographic; A to Z; Case study; Atlas Film; Opened-up letters; Case study; London Electricity Board; Two letters; Three letters; Case study; Deutscher Taschenbuch Verlag; Words --; Profiles; Adrian Frutiger; Paul Ibou; Yusaku Kamekura; Stefan Kanchev; Burton Kramer; Paul Rand; Karol Sliwka; Anton Stankowski ER -