TY  - BOOK
AU  - Nightingale, Virginia
TI  - The handbook of media audiences
T2  - Global handbooks in media and communication research
SN  - 9781118721391
AV  - P 96.A83 H35.2014
PY  - 2014///]
CY  - Malden
PB  - Wiley Blackwell
KW  - Mass media
KW  - Audiences
KW  - Medios de comunicación masiva
KW  - Audiencias
KW  - Mass media and culture
KW  - Medios de comunicación masiva y cultura
N1  - Incluye referencias bibliográficas e índice
N2  - This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. It recognises and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
ER  -