TY - BOOK AU - Mandelbrot,Benoît B AU - Hudson,Richard L. TI - The (mis)behavior of markets: a fractal view of risk, ruin, and reward SN - 0465043550 AV - HG 4523 M257.2004 PY - 2004///], CY - New York PB - Published by Basic Books KW - Capital market KW - Mercado de capitales KW - Investment analysis KW - Análisis de inversiones KW - Stocks KW - Prices KW - Acciones (Bolsa) KW - Precios KW - Securities KW - Valores bursátiles KW - Risk management KW - Administración de riesgos N1 - Incluye referencias bibliográficas e índice; Risk, ruin, and reward -- By the toss of a coin or the flight of an arrow? -- Bachelier and his legacy -- The house of modern finance -- The case against the modern theory of finance -- Turbulent markets : a preview -- Studies in roughness : a fractal primer -- The mystery of cotton -- Long memory, from the Nile to the marketplace -- Noah, Joseph and market bubbles -- The multifractal nature of trading time -- Ten heresies of finance -- In the lab ER -