TY  - BOOK
AU  - Stickdorn,Marc
AU  - Hormess,Markus
AU  - Lawrence,Adam
AU  - Schneider,Jakob
TI  - This is service design doing: applying service design thinking in the real world : a practitioner's handbook 
SN  - 9781491927182
AV  - HD 9980.5 S754.2018
PY  - 2018///],
CY  - Sebastopol, CA
PB  - O'Reilly Media, Inc.
KW  - Service industries
KW  - Management
KW  - Industrias de servicios
KW  - Administración
N1  - Incluye referencias bibliográficas e índice; Why service design? -- What is service design? -- Basic service design tools -- The core activities of service design -- Research -- Ideation -- Prototyping -- Implementation -- Service design process and management -- Facilitating workshops -- Making space for service design -- Embedding service design in organizations
ER  -