TY  - BOOK
AU  - Rentz,Kathryn
AU  - Lentz,Paula
TI  - Lesikar's business communication: connecting in a digital world 
SN  - 9780073403212
AV  - HF 5721 R46.2014
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Commercial correspondence
KW  - Correspondencia comercial
KW  - English language
KW  - Business English
KW  - Inglés -
KW  - Inglés comercial
KW  - Business communication
KW  - Comunicación en los negocios
N1  - Incluye referencias bibliográficas e índice; Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index
ER  -