TY - BOOK AU - Apfelbaum,Sue AU - Cezzar,Juliette TI - Designing the editorial experience: a primer for print, Web, and mobile SN - 9781592538959 AV - Z 246.5.M34 A64.2014 PY - 2014///, CY - Beverly, Massachusetts PB - Rockport Publishers KW - Magazine design KW - Diseño de revistas KW - Newspaper layout and typography KW - Maquetación y tipografía de periódicos KW - Graphic arts (Typography) KW - Artes gráficas (Typografía) KW - Case studies KW - Estudio de casos KW - Electronic publications KW - Design KW - Web sites KW - Sitios web KW - Diseño N1 - Incluye referencias bibliográficas (páginas 212-213) e índice N2 - "In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts --and digital strategists too-- about what is constant and what is changing in the field. Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences"-- ER -