TY  - BOOK
AU  - Webb,Amy
TI  - The signals are talking: why today's fringe is tomorrow's mainstream 
SN  - 9781541788237
AV  - HD 30.27 W39.2018
PY  - 2018///,
CY  - New York
PB  - PublicAffairs
KW  - Pronóstico de los negocios
KW  - Planeación estratégica
KW  - Innovaciones tecnológicas
N1  - Incluye referencias bibliográficas (páginas 293-310) e índices; Hello, are you lost?" --; The instructions: a futurist's playbook for every organization --; When cars fly: understanding the difference between trend and trendy --; Survive and thrive, or die: how trends affect companies --; Finding the fringe: seek out the unusual suspects --; Signals matter: uncovering hidden patterns --; The "Uber for X" trend: ask the right questions --; Is it really awesome?: know when the timing is right --; If this, then that: a formula for action --; Greetings, robot overlords: pressure-testing your strategy --; Reverse-engineering the future
ER  -