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Advertising today / Warren Berger.
Tipo de material:
TextoDetalles de publicación: London ; New York, N.Y. : Phaidon, 2005, 2001.Descripción: 512 p. : il. (algunas col.), fotos (algunas col.) ; 30 cmISBN: - 0714843873
- 9780714843872
- HF 5823 B464.2005
Contenidos:
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5823 B464.2005 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA041685 |
"1st published 2001, reprinted in paperback, 2004, 2005."
Incluye referencias bibliográficas (p. 494-499) e índice.
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
