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Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.
Tipo de material:
TextoDetalles de publicación: Beverly, Mass. : Rockport Publishers, c2010.Edición: First publishersDescripción: 208 páginas : ilustraciones (algunas a color) ; 27 cmTipo de contenido: - texto
- Texto
- sin medio
- volumen
- 9781592535781
- 159253578X
- NC 1002.L63 B83.2010
Contenidos:
Resumen: This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | NC 1002.L63 B83.2010 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA091768 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | NC 1002.L63 B83.2010 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | UIA091769 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | NC 1002.L63 B83.2010 (Navegar estantería(Abre debajo)) | ej. 3 | Disponible | UIA125415 |
Incluye índice.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
