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Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- 9780415401104 (hardback)
- 9780415401111 (pbk.)
- 0415401100 (hardback)
- 0415401119 (pbk.)
- 0203967828 (ebk.)
- 9780203967829 (ebk.)
- Sports et Sponsoring. [Título original]. Inglés
- K 3702 F47.2007
Contenidos:
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | K 3702 F47.2007 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA022503 |
Incluye referencias bibliográficas e índice.
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion.