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The next big thing : spotting and forecasting consumer trends for profit / William Higham.
Tipo de material:
TextoEditor: London ; Philadelphia : Kogan Page Limited, 2010, 2009Edición: First published, reprintedDescripción: ix, 261 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- sin mediación
- volumen
- 9780749454500
- 0749454504
- HF 5415.32 H54.2010
Contenidos:
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.32 H54.2010 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA157015 |
Incluye referencias bibliográficas e indice.
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
