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Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan ... [et al.].

Colaborador(es): Tipo de material: TextoTextoSeries Communication series. Applied communicationDetalles de publicación: New York : Routledge, 2009.Descripción: xvii, 270 p. : il. ; 23 cmISBN:
  • 9780805860245 (alk. paper)
  • 080586024X (alk. paper)
  • 9780805860252 (alk. paper)
  • 0805860258 (alk. paper)
  • 9780203887349 (ebk)
  • 0203887344 (ebk)
Tema(s): Clasificación LoC:
  • RA 440.5 M43.2009
Contenidos:
Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis: an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] --
(De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects: the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.].
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Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General RA 440.5 M43.2009 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA023777

Incluye referencias bibliográficas e índices.

Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis: an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] --

(De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects: the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.].