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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

Por: Colaborador(es): Tipo de material: TextoTextoDetalles de publicación: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008.Edición: 4th edDescripción: xxxiv, 809, [51] p. : il. col., diagrs., gráficas, tablas ; 26 cmISBN:
  • 9780136006459 (hbk.)
  • 0136006450 (hbk.)
Otro título:
  • Business, technology, society [Parte del título]
Tema(s): Clasificación LoC:
  • HF 5548.32 L38.2008
Contenidos:
Pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning -- Ch. 2. E-commerce business models and concepts -- Pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure -- Ch. 4. Building an e-commerce Web site -- Ch. 5. Online security and payment systems -- Pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts -- Ch. 7. E-commerce marketing communications -- Ch. 8. Ethical, social, and political issues in e-commerce -- Pt. 4. E-commerce in action. Ch. 9. Online retailing and services -- Ch. 10. Online content and media -- Ch. 11. Social networks, auctions, and portals -- Ch. 12. B2B e-commerce : supply chain management and collaborative commerce.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Fecha de vencimiento Código de barras
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HF 5548.32 L38.2008 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA023528
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HF 5548.32 L38.2008 (Navegar estantería(Abre debajo)) ej. 2 Disponible UIA103477
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HF 5548.32 L38.2008 (Navegar estantería(Abre debajo)) ej. 3 Disponible UIA103478

Incluye referencias bibliográficas (p. [R-1]-R-16) e índice.

Pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning -- Ch. 2. E-commerce business models and concepts -- Pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure -- Ch. 4. Building an e-commerce Web site -- Ch. 5. Online security and payment systems -- Pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts -- Ch. 7. E-commerce marketing communications -- Ch. 8. Ethical, social, and political issues in e-commerce -- Pt. 4. E-commerce in action. Ch. 9. Online retailing and services -- Ch. 10. Online content and media -- Ch. 11. Social networks, auctions, and portals -- Ch. 12. B2B e-commerce : supply chain management and collaborative commerce.