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Emotional branding : how successful brands gain the irrational edge / Daryl Travis (with help from Harry).
Tipo de material:
TextoDetalles de publicación: New York : Crown Business, 2000.Descripción: xiii, 306 p. ; 24 cmISBN: - 076152911X
- 658.8/343 21
- HD 69.B7 T69.2000
Contenidos:
Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 69.B7 T69.2000 (Navegar estantería(Abre debajo)) | ej. 1 | Prestado | 2024-08-19 | BFXC037369 |
Incluye referencias bibliográficas (p. 283-29) e índice.
Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.
