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Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.
Tipo de material:
TextoSeries Jossey-Bass business & management seriesEditor: San Francisco : Jossey-Bass, 2006Fecha de copyright: ©2006Edición: First editionDescripción: xxi, 247 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- sin medio
- volumen
- 0787982792 (cloth)
- 9780787982799
- HD 59 W37.2006
Contenidos:
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 59 W37.2006 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121537 |
"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
Incluye índice.
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
