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The manager's guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West.
Tipo de material: TextoDetalles de publicación: New York, N.Y. : McGraw-Hill, [2004], ©2004.Descripción: xii, 225 páginas : ilustraciones ; 24 cmTipo de contenido:- texto
- sinmedio
- volumen
- 0071428682 (hardcover : alk. paper)
- HF 5415.129 G67.2004
- Disponible en la World Wide Web.
Contenidos:
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.129 G67.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA094928 |
Incluye índice.
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
Disponible en la World Wide Web.