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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
Tipo de material:
TextoEditor: Boston, Massachusetts : Harvard Business School Press, 2007Fecha de copyright: ©2007Descripción: xiv, 270 páginas ; 24 cmTipo de contenido: - texto
- sin medio
- volumen
- 9781422110300 (hardcover : alk. paper)
- 1422110303
- HD 57.7 U44.2007
Contenidos:
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 57.7 U44.2007 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA128521 |
Incluye referencias bibliográficas e índice.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
