Incluye referencias bibliográficas e índice.

Machine generated contents note: 1.The Basics of Fashion Trends and Forecasting -- Objectives -- Introduction to Fashion Trend Terminology -- Fashion Trends in Context -- The Framework for Fashion Change -- Introduction to Fashion Forecasting Terminology -- Historical Overview of Fashion Forecasting -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Reading -- References -- 2.Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption: Consumer Adopter Categories -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 3.The Process and Methods of Fashion Trend Analysis and Forecasting -- Objectives -- The Process of Fashion Trend Analysis and Forecasting -- The Methods of Fashion Trend Analysis and Forecasting -- Future of Fashion Forecasting -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 4.The Role of Fashion Industry Professionals in Trend Development and Forecasting -- Objectives -- The Roles of Fashion Industry Professionals in Creating and Supporting Trends -- The Roles of Developers, Gatekeepers, and Promoters -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Reading -- References -- 5.Consumer and Industry Fashion Innovation and Diffusion Accelerators -- Objectives -- The Style-Confident Consumer -- The Role of Industry Technology in Accelerating Product Innovation and Diffusion -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6.Social Responsibility and Sustainability Related to Fashion Trends and Forecasting -- Objectives -- Definitions of Social Responsibility and Sustainability -- Increased Waste Due to Rapid Diffusion of Innovation -- The Influence of Social Res

Po sity and Sustainability on Fashion Trends -- The Contribution of Internet Information to Socially Responsible Consumer Decisions -- Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 7.The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions -- Objectives -- Formats for Trend Forecasts -- The Influence of Trend Forecasting on Business Decisions -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References.