Vista normal
Vista MARC
Creating and marketing new products and services / Rosanna Garcia.
Tipo de material:
TextoSeries How to series (Oxford, England). Business & managementEditor: Boca Raton, FL : CRC Press, Taylor & Francis Group, 2014Fecha de copyright: ©2014Descripción: xxv, 412 páginas : ilustraciones ; 26 cmTipo de contenido: - texto
- sin medio
- volumen
- 9781482203608
- HF 5415.153 G36.2014
Contenidos:
The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.153 G36.2014 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA140135 |
Incluye referencias bibliográficas e índice.
The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.
