Incluye referencias bibliográficas.

"New media" and Marshall McLuhan : an introduction -- McLuhan's methodology : media as extensions of man and mankind -- Five communication ages : adding the mimetic and the interactive digital ages -- To what extent do the "new media" confirm or contradict Mcluhan's predictions -- The 15 messages of "new media" : an overview -- The "digital economy" : an expansion of the knowledge economy -- Scaffolding and cascading technologies and media : understanding new media as the extensions of earlier media or the extensions of extensions -- The spoken word -- The written word -- Roads and paper routes -- Number -- Clothing -- Housing -- Money -- Clocks -- The Print -- Comics -- The printed word : books and libraries -- Wheel, bicycle, and airplane -- The photograph -- Press (or newspapers) and the news -- Motorcar -- Ads -- Games -- Telegraph -- The typewriter -- The telephone -- The phonograph and new modes of recorded music -- Movies and digital videos -- Radio -- Television -- Weapons -- Automation (plus the factory) -- Hybrid or convergent technologies -- The multifunction printer, photocopier, scanner, and fax -- Personal computers -- The smartphone -- Computer software -- The Internet -- E-mail, instant messaging (IM), and short message service (SMS) -- Bulletin boards, usenets, listservs, and chat -- The World Wide Web -- Social media including Twitter, Instagram, and Snapchat -- Blogs -- Search engines plus Google and libraries -- Video conferencing and web-based collaboration tools -- Virtual reality (VR) and simulations --

Robots, bots, and agents -- Artificial intelligence (AI) and expert systems -- "Smart tags" and dataspace -- Enabling technologies not dealt with in understanding media -- Appendix : McLuhan's methodology : there was method in his madness. The equivalence of media and technologies ; Technology as extensions of the body and media as extensions of the psyche ; Media as living vortices of power ; Media create new social patterns and restructure perceptions ; "The medium is the message" ; The content of any new medium is another older medium ; Hybrid systems ; The subliminal effects of media ; The counterintuitive effect of media ; The flip : humankind as an extension of its technologies ; Societies imitate their technologies ; The global village ; The rear-view mirror : history as the laboratory of media studies ; Three communication ages ; Break boundaries ; Acoustic versus visual space ; Writing, the alphabet, and the printing press ; Fragmentation in the age of literacy ; New information patterns emerge at the speed of light ; Centralization versus decentralization ; Integration and multidisciplinarity versus specialization ; Hardware versus software and information ; Hot and cool/light on versus light through ; Media studies as civil defense against media fallout ; Understanding both the service and disservice of new media ; The absence of a moral judgment ; The myth of objectivity ; The oral tradition and probes ; Art as radar and an early warning system ; Obsolesced technologies become art forms ; Multidisciplinarity ; "Media analysis" versus "content analysis" ; The study of interface and pattern rather than a "point of view" ; Figure/ground relationship ; The reversal of cause and effect ; The user is the content ; An anti-academic bias ; Laws of the media.