| 000 | 00878cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000104492 | ||
| 005 | 20240105135241.0 | ||
| 008 | 930913s1990 xxca r 001 0 eng d | ||
| 020 | _a0-415-90354-8 | ||
| 035 | _a186251 | ||
| 035 | _aUIA0104492 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5827 _bL45.1990 |
|
| 100 |
_aLeiss, William _d1939- |
||
| 245 | 1 | 0 |
_aSocial communication in advertising / _cWilliam Leiss, Stephen Kline, Sut Jhally |
| 250 | _a2a. ed. | ||
| 260 |
_aCanada : _bRoutledge, _c1990 |
||
| 300 |
_avii, 426 p. : _bil. gráfs. ; _c23 cm |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 |
_aPublicidad - _xAspectos sociales. |
|
| 650 | 0 |
_aPublicidad - _xAspectos psicológicos. |
|
| 700 | 1 | _aKline, Stephen | |
| 700 | 1 | _aJhally, Sut | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c103096 _d103096 |
||
| 980 |
_851 _gRonald RUIZ |
||