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| 008 | 000913s1957 xxu r 000 0 eng d | ||
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_aUIASF _bspa _cUIASF |
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| 050 | 4 |
_aHF 5822 _bM38.1957 |
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| 100 | _aMartineau, Pierre | ||
| 245 | 1 | 0 |
_aMotivation in advertising : _bmotives that make people buy / _cPierre Matineau. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1957. |
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| 300 |
_axi, 210 p. : _bláms. ; _c24 cm. |
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| 440 | 0 | _aMcGraw-Hill series in advertising and selling | |
| 504 | _aIncluye bibliografía (p. 203-206) e índice. | ||
| 650 | 4 |
_aPublicidad - _xAspectos psicológicos. |
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| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
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