| 000 | 00807cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000010743 | ||
| 005 | 20240105125759.0 | ||
| 008 | 963111s1963 nyua r 000 0 eng d | ||
| 035 | _a013142 | ||
| 035 | _aUIA0010743 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5823 _bM4 |
|
| 100 | _aMessner, Fredrick R | ||
| 245 | 1 | 0 |
_aIndustrial advertising : _bplanning, creating, evaluating and merchandising it more efectively / _cFredrick R. Messner ; with a preface by Marion Harper, Jr |
| 260 |
_aNew York : _bMcGraw-Hill, _c1963 |
||
| 300 |
_a314 p. : _bil. ; _c22 cm |
||
| 440 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 650 | 0 | _aPublicidad industrial. | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c10554 _d10554 |
||
| 980 |
_851 _gRonald RUIZ |
||