| 000 | 00976cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000108047 | ||
| 005 | 20240105135434.0 | ||
| 008 | 940721s1993 enka rb 001 0 eng d | ||
| 020 | _a0-7506-0552-9 | ||
| 035 | _a192709 | ||
| 035 | _aUIA0108047 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 1416 _bG75.1993 |
|
| 100 |
_aGriffin, Tom _d1928- |
||
| 245 | 1 | 0 |
_aInternational marketing communications / _cTom Griffin |
| 260 |
_aOxford : _bButterworth-Heinemann, _c1993 |
||
| 300 |
_axiv, 456 p. : _bil., diagrs., tablas ; _c24 cm |
||
| 440 | 4 | _aThe marketing series | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing." | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aComunicación en los mercados de exportación. | |
| 650 | 0 |
_aPublicidad en los medios masivos de comunicación - _xPlaneación. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c106588 _d106588 |
||
| 980 |
_851 _gRonald RUIZ |
||