| 000 | 00921cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000113036 | ||
| 005 | 20240105135701.0 | ||
| 008 | 950509s1991 nyua r 001 0 eng d | ||
| 020 | _a0-07-034757-3 | ||
| 035 | _a197075 | ||
| 035 | _aUIA0113036 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415.2 _bK53.1991 |
|
| 100 | _aKinnear, Thomas C | ||
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cThomas C. Kinnear and James R. Taylor |
| 250 | _a4th ed. | ||
| 260 |
_aNew York ; _aMéxico : _bMcGraw-Hill, _c1991 |
||
| 300 |
_axxi, 856 p. : _bil.,diagrs., fot., gráficas ; _c25 cm |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aIncluye índices. | ||
| 650 | 0 |
_aMercadotecnia _xInvestigación. |
|
| 650 | 0 |
_aMercadotecnia _xAdministración. |
|
| 700 | 1 |
_aTaylor, James R _q(James Ronald) |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c111468 _d111468 |
||
| 980 |
_851 _gRonald RUIZ |
||