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| 001 | 000115998 | ||
| 005 | 20241013191111.0 | ||
| 008 | 950831s1993 at a r 001 0 eng d | ||
| 020 | _a1-86373-358-2 | ||
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| 040 |
_aUIASF _cUIASF |
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| 050 | 4 |
_aHF 5822 _bS84.1993 |
|
| 100 | 1 | _aSutherland, Max | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't and why / _cMax Sutherland |
| 260 |
_aSydney : _bAllen & Unwin, _c1993 |
||
| 300 |
_axvii, 246 p. : _bil., gráficas ; _c22 cm |
||
| 440 | 4 | _aThe Allen & Unwin business and management series | |
| 500 | _aIncluye índice. | ||
| 650 | 0 |
_aPublicidad - _xAspectos psicológicos. |
|
| 650 | 0 | _aComportamiento del consumidor | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c114371 _d114371 |
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| 980 |
_8126340 _g ADMIN1 |
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| 003 | MX-MxUI | ||