| 000 | 00776cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000116088 | ||
| 005 | 20240105135835.0 | ||
| 008 | 950901s1992 nyua r 001 0 eng d | ||
| 020 | _a0-8144-7805-0 | ||
| 035 | _a201996 | ||
| 035 | _aUIA0116088 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415 _bL83.1992 |
|
| 100 | _aLuther, William M | ||
| 245 | 1 | 4 |
_aThe Marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther |
| 250 | _aNew, expanded ed. | ||
| 260 |
_aNew York ; _aMexico City : _bAmerican Management Association, _c1992 |
||
| 300 |
_axiv, 209 p. : _bil., gráficas, tablas ; _c23 cm |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aMercadotecnia | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c114461 _d114461 |
||
| 980 |
_851 _gRonald RUIZ |
||