| 000 | 00918cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000122761 | ||
| 005 | 20240105140416.0 | ||
| 008 | 960206s1991 deua r 001 0 spa d | ||
| 020 | _a29088 | ||
| 035 | _a205110 | ||
| 035 | _a205111 | ||
| 035 | _a205112 | ||
| 035 | _a205113 | ||
| 035 | _aUIA0122761 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415 _bC69418.1991 |
|
| 100 | 1 | _aCravens, David W | |
| 245 | 1 | 0 |
_aMercadotecnia en acción / _cDavid W. Cravens, Robert B. Woodruff ; versión en español de Angel Carlos González Ruiz |
| 260 |
_aWilmington, Del. : _bAddison-Wesley Iberoamericana, _c1991 |
||
| 300 |
_a4 v. : _b: _bil., tablas ; _c25 cm |
||
| 500 | _aIncluye glosario e índices. | ||
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aWoodruff, Robert B | |
| 700 | 1 | _aGonzález Ruiz, Angel Carlos | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c121051 _d121051 |
||
| 980 |
_851 _gRonald RUIZ |
||