| 000 | 00810cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000125157 | ||
| 005 | 20240105140510.0 | ||
| 008 | 960312s1984 ohua r 001 0 eng d | ||
| 020 | _a0675201039 | ||
| 035 | _a207015 | ||
| 035 | _aUIA0125157 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bH58.1984 |
|
| 100 | _aHise, Richard T | ||
| 245 | 1 | 0 |
_aCases in marketing strategy / _cRichard T. Hise, Stephen W. McDaniel |
| 260 |
_aColumbus, Ohio : _bCh. E. Merrill ; a Bell & Howell, _c1984 |
||
| 300 |
_axvii, 676 p. : _bil., diagrs., gráficas, tablas ; _c25 cm |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 |
_aMercadotecnia _xAdministración - _xEstudio de casos. |
|
| 700 | 1 | _aMcDaniel, Stephen W | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c123334 _d123334 |
||
| 980 |
_851 _gRonald RUIZ |
||