| 000 | 00760cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000125553 | ||
| 005 | 20240105140522.0 | ||
| 008 | 960325s1972 ilua r 001 0 eng d | ||
| 035 | _a200529 | ||
| 035 | _aUIA0125553 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415.2 _bB65.1972 |
|
| 100 | _aBoyd, Harper W | ||
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Ralph Westfall |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1972 |
||
| 300 |
_axv, 813 p. : _bil., diagrs., gráficas, tablas ; _c23 cm |
||
| 500 | _aIncluye índices. | ||
| 650 | 0 |
_aMercadotecnia _xInvestigación. |
|
| 700 | 1 | _aWestfall, Ralph | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c123723 _d123723 |
||
| 980 |
_851 _gRonald RUIZ |
||