| 000 | 00749cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000126943 | ||
| 005 | 20240105140602.0 | ||
| 008 | 960503s1991 njua rb 001 0 eng d | ||
| 020 | _a0131899112 | ||
| 035 | _a208746 | ||
| 035 | _aUIA0126943 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5821 _bM62.1991 |
|
| 100 | _aMoriarty, Sandra Ernst | ||
| 245 | 1 | 0 |
_aCreative advertising theory and practice / _cSandra E. Moriarty |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1991 |
||
| 300 |
_aviii, 438 p. : _bil., fot., tablas ; _c29 cm |
||
| 504 | _aIncluye bibliografías e índice. | ||
| 650 | 0 | _aPublicidad. | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c125089 _d125089 |
||
| 980 |
_851 _gRonald RUIZ |
||