| 000 | 01076cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000127921 | ||
| 005 | 20240105140633.0 | ||
| 008 | 960607s1996 njua rb 001 0 eng d | ||
| 020 | _a0132325470 | ||
| 035 | _a210250 | ||
| 035 | _aUIA0127921 | ||
| 040 |
_aUIASF _cUIASF |
||
| 050 | 4 |
_aHF 5415 _bK6312.1996 |
|
| 100 | 1 | _aAndreasen, Alan R. | |
| 245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cPhilip Kotler, Alan R. Andreasen |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996 |
||
| 300 |
_avii, 632 p. : _bil., diagrs., fot., tablas ; _c24 cm |
||
| 500 | _a"Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen, 4th ed. c1991." | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aOrganizaciones no lucrativas _xMercadotecnia. |
|
| 700 | 1 |
_aKotler, Philip _979532 |
|
| 700 | 1 |
_aKotler, Philip _tStrategic marketing for nonprofit organizations |
|
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c126052 _d126052 |
||
| 980 |
_851 _gRonald RUIZ |
||