000 01028cam-a2200301-a-4500
001 000130370
005 20240105140745.0
008 961016s1955 caua r 000 0 eng d
020 _a1879691280
035 _a211872
035 _aUIA0130370
040 _aUIASF
_cUIASF
041 1 _aeng
_hpor
050 4 _aHF 5822
_bM37.1995
100 _aMartins, Maria Cristina da Silva
245 1 0 _aHumor & eroticism in advertising /
_cMaria Cristina da Silva Martins
260 _aSan Diego, Calif. :
_bSan Diego State University,
_c1995
300 _axiii, 152 p. :
_bil., fot. ;
_c23 cm
440 0 _aContemporary Brazilian theory
500 _a"Oroginally presented as a thesis in the post-graduate program of the Department of Semiotics and Communication (Lúcia Santaella coordinator), Pontifical Catholic University, Sao Paulo".
650 0 _aPublicidad -
_xAspectos psicológicos.
650 0 _aPublicidad -
_zBrasil.
905 _a01
942 1 _cNEWBFXC1
999 _c128425
_d128425
980 _851
_gRonald RUIZ