| 000 | 00931cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000130592 | ||
| 005 | 20240105140752.0 | ||
| 008 | 961024s1993 mx a r 000 0 spa d | ||
| 020 | _a9688803782 | ||
| 035 | _a213051 | ||
| 035 | _aUIA0130592 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5823 _bK4518.1993 |
|
| 100 |
_aKleppner, Otto _d1899-1982 |
||
| 245 | 1 | 0 |
_aOtto Kleppner publicidad / _cOtto Kleppner, J. Thomas Russelle ; traducción Georgina Greenham del Castillo |
| 250 | _a12a ed. | ||
| 260 |
_aMéxico : _bPrentice Hall, _c1993 |
||
| 300 |
_axvii, 865 p. : _bil. ; _c27 cm |
||
| 500 | _aTraducción de Kleppner's advertising procedure. | ||
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aPublicidad. | |
| 700 | 1 |
_aRussell, J. Thomas _d1941- |
|
| 700 | 1 | 1 | _aGreenham del Castillo, Georgina |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c128641 _d128641 |
||
| 980 |
_851 _gRonald RUIZ |
||